With the ‘change for the better’ Kaizen mantra at the core of its business, Parma Agency Group continues to evolve as a leading agency in the luxury, premium, and contemporary fashion industry, managing more than 400 clients across markets reaching over 100m consumers.
Operating across territories including Benelux, the United Kingdom and Ireland as well as Germany, Austria and Switzerland, Parma Agency Group utilises its service excellence and can do approach centred around a state-of-the-art, open 800 sqm showroom space in Antwerp and Munich, where clients within the luxury and premium sectors, covering menswear, womenswear, footwear and accessories are showcased in a bespoke store-like environment.
A journey which began in 2005 in Brussels, channelled by the values of founder Pierre Schmidt, which remain to this day, Parma Agency Group continues to drive, expand and deliver for independent boutiques and iconic department stores with the additional provision of its cutting edge e-commerce business across regions.
A multi-disciplined team also makes sure of a key, personalised and professional approach to clients born from a wealth of experience garnered across services including sale, retail franchise, marketing/PR, and customer service.
Built on long-established relationships and cultural sensitivity, Parma Agency Group provides each territory with a dedicated, native-speaking Sales and Customer Service Team; key accounts are supported by directors.
With more than five languages spoken within the business, the agency is now widely regarded as one the most trusted and reliable international partners.
“Kaizen” is the Japanese word for “good change” (Kai = change, Zen = good). Kaizen is a competitive strategy in which all employees work together to create a strong culture of constant improvement.