Barena Venezia, a small, family-owned company has significantly influenced the way men and women dress in and outside of Italy over the past twenty-seven years. Before “sprezzatura” and “soft tailoring” became go-to terms for fashion editors, Barena was showing men how to dress casually and with class utilizing sartorial fabrics for rather sporty, workwear garments. The brand’s history reaches all the way back to 1961 when its founder, Sandro Zara, got his start in the fashion industry.
The inspiration for Barena traces back to the style of the rural inhabitants of Venice: in fact, Barena derives its name from the term “baro,” which in Italian translates to “emerged lands” a reference to a key feature of the Venetian landscape where both hunting and fishing were practiced by a slow sailing on a “Sanpierotta”, the flat-bottom boat depicted on the brand’s recognisable logo. “Nothing inspires us more than life by the sea and the lagoon” says Pigozzo.
